sobu reaches for the stars

To mark the connection of our 100th partner shop, we sent our mascot, sobulino, up into the stratosphere on board a weather balloon on 17 June 2015. After a wonderful aperitif on a glorious day, the weather balloon was sent up into the sky accompanied by 100 smaller balloons. It was an unforgettable moment for all, and we would like to thank everyone who took part in this memorable event.

Watch the exciting flight of our mascot, sobulino, at: http://youtu.be/PzD2nEL9PuE